Thales has a legacy of over 100 years and strategizes to accommodate market-specific solutions to diversified market segments, where safety and security are crucial. The SWOT analysis is a convenient technique to examine the current strength, weakness, opportunity, and threats besides their impact on the prevailing business model of the Thales group.
The SWOT / TOWS analysis of the Thales group is a structure to assess the internal and external factors that influence the company's micro and macro environment. Thales’ USP or unique selling proposition lies in it being the only company globally to offer all end to end air transport solutions under one roof. Ambition Boost, the performance programme developed by operating units for operating units, enables Thales to achieve the objectives set out in Ambition 10 and provides a common roadmap to support employee engagement on a day-to-day basis.” Thales group’s mission statement reads “Help customers to manage ever more complex environments to make decisions efficiently and quickly at every decisive moment.” Thales group’s vision statement reads “The purpose of Ambition 10, the ten-year strategic plan launched in 2013, is to grow the business and build a more profitable, more international Group. Security- Provides Protection systems, critical information systems and cybersecurity.ĝefense- Provides safe communication(radio) and information systems along with logistics support.Ground transportation- Offers service like supervising and controlling of rail transport networks.Space- Thales Alenia space offers equipment, satellites, payloads, system and services for space programs.Ěerospace- The aerospace sector of Thales provides electronics for both on and off board for air traffic control and management.Thales group’s 5 key business segments are: The company is set to exceed its medium-term targets it set itself in 2014, boding well for the Thales stock. Higher defense spending and strong order book has helped to offset slower telecom growth for Thales sending its shares to record highs in 2018. Thales is a key player which provides world class technology to keep the public safe and secure, protecting national interests of nations around the globe. It is headquartered in La Defense, Paris with 65,118 employees as of 2017 and has a presence in 56 countries. Thales Group is a multinational French company that designs and delivers high technology solutions in the key areas of aerospace, space, ground transportation, defense and security.
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